Amanda SchmutzlerPrincipal User Experience Designer
for marketplace, fintech,
and healthcare platforms.
16+ years designing trusted
experiences across e-commerce,
financial services, healthcare, media,
ed-tech, and consumer electronics.
A little more about
me and how I work
I'm a product designer with 16+ years leading design for complex, high-stakes platforms: marketplace B2B SaaS, fintech, healthcare, and entertainment. My background is in human factors psychology (M.A., Cal State Northridge), so my work starts with rigorous user understanding and ends with measurable outcomes.
At Walmart Marketplace, I led the Brand Portal redesign, including a Brand Portfolio experience supporting 5.7M branded products. At McGraw Hill, I designed a CMS supporting 40,000+ ALEKS learning algorithms used by millions of students. My work has also reached 12.5M+ Kaiser Permanente members and shaped UX strategy at Disney. I set product design strategy, build and govern design systems, and mentor designers while staying hands-on, treating accessibility as a design standard, not a checkbox.
Real estate is part of my story too. I'm a former licensed agent and a hands-on landlord of self-managed rental properties, and that operational experience shapes how I approach every complex system I design. Outside of work, I'm usually in the middle of a DIY home project or hanging out with my son Taylor and our two bulldogs, Tyson and Zoe.
A closer look at four projects
Many of these were built for regulated, enterprise-scale products, so details here focus on problem, process, and impact.
Rebuilding Brand Portfolio, Walmart Marketplace's permissions system
Third-party brand owners were central to Walmart's Marketplace business, but the Brand Portfolio tool controlling who on a seller's team could edit content, manage listings, and use marketing tools hadn't kept pace, so I rebuilt that permissions system from the ground up.
View case study
Express Counterfeit Removal, a guided batch-claim flow for Walmart Marketplace
Brand owners could already report a counterfeit listing, but only one at a time, through a form that took days to resolve, too slow against catalogs with dozens of look-alikes. I replaced it with a guided, self-serve wizard for reporting listings across multiple sellers in one pass.
View case study
Get Care: unifying how 12.5M+ members find care at Kaiser Permanente
Members had four different, disconnected ways to access care: phone, online, urgent, and in-person, with no single place to see them all. I unified those paths into one clear "Get Care" experience, validated inside a highly regulated, ADA-compliant clinical environment.
View case study
Racecar Build
Racecar Build is a construction management platform for the residential new-construction marketplace, spanning a web app, iPad and iPhone field apps for crews, and customer and stakeholder apps, all unified by one style guide and shared flows built from user personas.
View case studyA closer look at the range beyond the four flagship case studies above, spanning healthcare, ed-tech, entertainment, financial services, and consumer web.
See more workSkills & tools
Strategy & Research
- Experience Strategy & Product Vision
- Systems Thinking & Complex Problem Solving
- Human Factors & Behavioral Psychology
Design Systems
- Design Systems & UX Standards
- Accessibility & Inclusive Design
- Agentic AI Workflows & AI-Augmented Prototyping
Leadership
- Executive & Stakeholder Alignment
- Design Leadership & Mentorship
- Leading Through Ambiguity
Career timeline
Principal UX Designer — Walmart
- Led design for the Marketplace Brand Portal, Walmart's SaaS platform for brand partners. Owned design-system contributions and accessibility across complex, high-stakes seller workflows.
Principal UX Designer → Design Manager — Capital One
- Owned UX for auto loans, a complex fintech origination flow. Managed designers while staying hands-on across research, prototyping, and validation.
Senior UX Designer — Kaiser Permanente
- Patient-facing web and mobile experiences for getting care and scheduling. Every deliverable ADA compliant.
Senior UX Designer — Disney
- Internal platforms including the residuals payment system and music group CMS. Defined UX strategy and built interactive prototypes.
UX Designer — ALEKS / McGraw Hill
- Web-based learning products for K-12 and higher ed. Led usability testing and rapid prototyping.
Interaction Designer — Extron
- Interactive prototypes for pro AV software. Defined requirements, behaviors, and workflows with stakeholders and engineering.
What colleagues and clients say
Walmart Marketplace
"I could trust Amanda to flex her depth of contribution and manage the timelines/speed needed to maintain the product roadmap for a new and fast moving team. She did a great job sharing UX design principles/perspectives while also being willing to work with product mgmt on combining perspectives. Amanda would make herself available when product would need it and be highly collaborative in these sessions. Amanda also had a good grip on the resources that were available to our greater team and how they could advance our initiatives."
Walmart Marketplace
"Amanda could handle large, complex initiatives and consistently deliver them within ambitious timelines. She was a true team player, keeping pace with a fast-moving roadmap while never losing sight of the bigger picture. She partnered well with product managers, had a strong grasp of customer problems, and communicated UX principles and design standards clearly and effectively. I could always trust her to deliver on complex initiatives under tight timelines, a real testament to her command of both product and UX thinking."
The Walt Disney Studios
"Amanda is a no-drama senior level experience designer that I have relied upon to consistently perform, meet and exceed expectations. She is diligent, organized and practical. Amanda is unassumingly awesome."